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MATCHA SHOP

Warm, earthy and calming.
Matcha turns
simple pauses
into meaningful rituals.

Bestsellers Visit the Café
Two hands holding iced matcha drinks against a bright blue sky

Made for slow mornings
and quiet afternoons

3k+ matcha lovers

Simple ingredients

We keep it pure. High quality matcha with nothing unnecessary added.

Thoughtful preparation

Every cup is made with care, from the way it is whisked to the way it is served.

Everyday rituals

A small moment in your day to slow down, reset and enjoy.

OUR FAVORITES

A few of our most loved matcha drinks and essentials. Smooth, balanced and made to be part of your daily ritual.

Classic iced matcha in a green reusable cup on a soft pink background

Classic Iced Matcha

Smooth, refreshing and lightly
sweet. A simple everyday favorite.

  • Iced
  • Signature
  • Refreshing
A pale green matcha sachet on a light blue background

Strawberry
Matcha Latte

Fresh strawberries layered with
creamy milk and vibrant matcha.

  • Fruity
  • Creamy
  • Seasonal
Open ceremonial matcha tin filled with bright green matcha on a pale green background

Ceremonial
Matcha Tin

Premium first harvest matcha
with a rich, smooth finish.

  • Ceremonial
  • Premium
  • Smooth

WHY OUR MATCHA
IS THE BEST

We focus on quality, simplicity and care in every step.

Simple ingredients

We keep it pure. High quality matcha with nothing unnecessary added.

A daily ritual

From first-timers to five-times-a-week regulars. Everyone's welcome here.

900+

Tasty matcha drinks prepared daily with love

Quality service

Loved by 3,000+ regulars across New York

Hands holding two takeaway matcha drinks against a soft neutral background

BLOG

Thoughts, recipes and guides
from the world of matcha.

View all articles
Woman in sage green activewear against a white background

Why Matcha Is Easier on the Body

A look at how matcha caffeine works differently to coffee, and why it tends to feel calmer and sustained.

by Ava Thiery
Matcha powder, protein powder and banana slices arranged on a blush pink background

Matcha Banana Smoothie

A creamy, five-minute smoothie with matcha, frozen banana and almond butter. Simple, filling and genuinely good.

by Ava Thiery
Two wooden yoga blocks on a sage green cloth

Matcha and Your Morning Routine

Why swapping your morning coffee for matcha might be the small change that makes your day feel different.

by Sara Perk
Green matcha tin with a wooden scoop on a stone surface

How to Store Matcha Properly

Light, air and heat are matcha's worst enemies. A few simple habits will keep your tin fresh for much longer.

by Ava Thiery

VISIT US

34 Spring Street, Nolita, New York, NY 10012

Monday - Friday: 7am - 6pm
Saturday - Sunday: 8am - 6pm

Get directions

WORDS FROM
OUR REGULARS

A few kind words from the people who make our mornings worth showing up for.rt visuals with ease.

Loved by 3k+
matcha lovers

Woman in white shorts holding an iced matcha and a matcha sachet on a pink background
The starter kit completely changed how I do mornings at home. Simple and the matcha quality is exceptional.
Elena Russo Yoga Instructor Isabelle Marek Frontend, Noir
Man playing tennis on a rooftop court in New York City at golden hour
I've tried a lot of matcha places and nothing comes close. The iced matcha here is part of my morning routine now — I don't skip it.
James Okafor Freelance Designer Isabelle Marek Frontend, Noir
Woman in a white top in soft natural sunlight
Finally a place that takes matcha seriously without taking itself too seriously. The space, the drinks, the vibe — all perfect.
Sophie Chen Art Director Isabelle Marek Frontend, Noir

FAQ

Everything you need to know before your first sip.

The highest quality matcha made from young leaves for a smooth taste.

Yes, but it gives a steady and calm energy.

No, we keep it pure.

Yes, our starter kits make it easy.

Yes, we have plant based milk options.